Comments on: Week of November 16, 2009. “As Seen On TV”.

By: rmilvoix01

rmilvoix01 — Thu, 17 Dec 2009 13:23:21 +0000

I believe that its going to be very difficult for advertisers to over come this challenge. the only way they may be able to overcome this is by advertising more during shows instead of making a full commercial for it. Sponsoring during a fighting event is another way. Keeping with what people are more interested in now such as advertising on Face book, My space, and Twitter is another possibility. These are what I think can help advertisers with this challenge.

By: wcammett01

wcammett01 — Fri, 11 Dec 2009 02:01:04 +0000

Info-Commercials continue to keep consumers tuned in by having specific target markets, catch phrases, and convient pricing. When the Snuggie first came out they advertised to men and women of the age 20-6o years old. This was a great specific market that they could identify with. Most info-commercials have convienant pricing, they provide free shipping and usually add bonuses. Also in these commercials they have small payments and make it easy to buy. The catch phrases are always important like “but wait theres more”, “For only…”, and phrases which boost the shock of the product. These are the ways info-commercials keep markets interested.

By: crecinos01

crecinos01 — Thu, 10 Dec 2009 19:23:55 +0000

Advertisers in the infomercials field have a specific target market, depending on the product. With the continous improvement of technology to get to there target market is becoming more difficult by the day. One way that they can catch there target market, since now a day you can get any program on tv with commercials and such, by setting them up on the busiest times that certain age groups watch tv.

By: ShawnT

ShawnT — Wed, 09 Dec 2009 17:08:18 +0000

Advertisers need to make infomercials and commercials that are relative to th eperson watching the tv show, For instance if someone is watching the food network on television then it would be the most productive for someone advertising pots and pans to do so on this channel. If somone is watching a football game then it is not a very good idea to me advertising commercials for small children or woman because a majority of people who watch the game are men. In order to keep viewers captive in the commercial they must relate to the consumer for something that makes sende for them.

By: sblanchette

sblanchette — Sat, 05 Dec 2009 15:07:36 +0000

Being in the advertising market in this day in age is really hard especially if you are trying to advertise on TV. i will be the first to admit the only time i watch TV not on my laptop is on Sunday and Monday to watch football, everything else i can watch online. i have noticed that a lot of advertisers on the websites i have been watching TV on have been sponsoring a commercial free day. this means before you watch your video you see a commercial from the sponsoring company that is usual over a minute long, but after its over you don’t see any commercials during your video. i think that is a worth while way to advertise on the web its easy and makes the person watching think they are making out in the deal.

By: trosa

trosa — Fri, 04 Dec 2009 03:35:24 +0000

the only way to keep infomercials alive is to make it quicker and more strait to the point. If there are infomercials on the on demand programs, normally people fast forward it. maybe instead of starting a infomercial by describing the product, they could start it with the promotional. Many people will get interested on a hearing more about a product, once they know that they will “get something” out of it. Also making infomercials shorter and more strait forward, people wont feel like they are loosing their time listening to it.

By: BlkSab4712

BlkSab4712 — Fri, 04 Dec 2009 03:11:26 +0000

Unfortunately, even many online video sites are slowly being infected with short commercials that air before what you are trying to view. The internet is such a wealth of information that one can easily find out how a certain product is rated. A way to overcome less and less advertising space for companies marketing their product is to actually have a good product. Excellent products spread by word of mouth and brand name development, and not necessarily TV ads.

By: Awesome

Awesome — Fri, 04 Dec 2009 02:57:47 +0000

Advertisers need to be both creative and intuitive in making their commericals. They need to create ads that relate to their consumers or at least keep the interest of their consumers. An example of this would be the HTC commercial. This commercial is well made and keeps my interest both visually and audibily. If that still fails they could air the commercials before and after the program so consumers would not become infuriated that a commerical is interrupting their favorite show.

By: jaybird24

jaybird24 — Fri, 04 Dec 2009 02:10:47 +0000

If you have access to cable TV or HULU, on your TV or PDA device you can easily find commercial free content anywhere 24/7, which most consumers find better. A way that advertisers can overcome this challenge is to advertise their product in the TV show. If the product is being used in the TV show consumers would be tuned in. Consumers will see the product while there watching their TV show so commercials wouldn’t be needed. This could be a way for them to advertise to consumers that have control over content. Another way advertisers can keep consumers tuned in is to create a solution to a problem people may have. In the commercial that advertised “the snuggie” they created a problem, and then solved it with the Snuggie.

By: dani.schneider

dani.schneider — Fri, 04 Dec 2009 01:35:51 +0000

Personally, I hate commercials, infomercials, or anything that interrupts what I’m watching. But, companies should come up with different, interesting, and fun commercials/ infomercials to get consumer’s attention, and always renovate. They should capture the audience at the high peek point of television, for example, around 7, or 8 at night, when a lot of people are home, especially young people, and the good programs are on.