Comments on: Where are the Red Sox drawing revenue from?

By: oacholon01

oacholon01 — Thu, 29 Oct 2009 02:19:59 +0000

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By: kigwekal01

kigwekal01 — Thu, 01 Oct 2009 14:41:39 +0000

The Red Sox organization was able to increase revenue due to the majority of Red Sox fans that resides around the Fenway Park area and the commonwealth of Massachusetts (Allston, Brighton, and Brookline) that buy tickets at the ticket office everyday. Since Red Sox tickets are sold out everyday, their revenue will continue to expand. The Red Sox organization will continue to raise money no matter how high the ticket prices will increase. The organization also raise money by advertisements and selling Red Sox gear (hats, shirts, baseball, etc).

By: Ed3938

Ed3938 — Mon, 28 Sep 2009 14:32:16 +0000

I found that the two largest areas of revenue for the Boston Redsox is Nascar and advertising. By getting there team name out to the Nascar fan base, they are attracting the largest growing sport fan base in american sports. Their advertising is everywhere as well. Every wall at fenway is covered by some sort of an advertisement. They have endorsements with many different companies along with commercials with all the players.

By: h0ckey524

h0ckey524 — Tue, 22 Sep 2009 23:26:15 +0000

The Boston Red Sox has the smallest and oldest stadium in baseball and yet highest payroll making it somewhat hard to create good revenue. But, fenway added 2,500 seats for the 2006 season that raised capacity at Fenway to 38,805. The team is also getting a revenue boast from its 80% stake in regional cable network, called NESN. The Red Sox created the Fenway Sports Group in 2004, In only a few short years, the FSG has been able to tap into revenue streams from college athletics to the traveling industry. 50% of FSG’s purchases last year was from Nascar’s biggest team (now called Roush Fenway Racing) has been the biggest moneymaker yet. In the end the Red Sox collect Revenue from advertising to raising ticket sales annually and still having a sold out capacity since 2003.

By: jb456

jb456 — Thu, 13 Aug 2009 12:51:24 +0000

I think that the Red Sox’s are using their hiring of Japanese ball player to their advantage. The revenues have increased due to Japanese businesses going to ball games and spending money on advertising. Also the management has increased seating in very creative ways to draw more people to the ball park. They have used every piece of the ball park to sell advertising. Plus they are having more concerts and the Bruins sporting events to have revenues coming in when the team is on a road trips.

By: Mustang23

Mustang23 — Thu, 13 Aug 2009 02:54:17 +0000

Fenway Park is one of the most famous and oldest parks in the Major Leagues. It also has one of the worst views and least amount of seats. This doesnt stop them from selling out ever game for the past decade. Because Fenway does not have the many seats, the Red Sox Organization has to do other things to create revenue. One of the ways the red sox create revenue is the signage all over the field like such things as the giant coca cola bottle and all the other business names located all over the stadium.One of my friends has a job at the stadium where he goes up and down the bleachers taking people pictures which is a great way for a family to remember a trip to fenway park. Another way they create revenue is year round tours of the famous park, concerts, and their even hosting a Bruins game in the winter. Probably its biggest means of income is through their 80% ownership of NESN which I watch very frequently. And did I forget to mention that they must make a ton of money selling beers at 8 bucks a pop.

By: Mariano

Mariano — Thu, 13 Aug 2009 02:38:07 +0000

Where are the Red Sox drawing revenue from you ask..I’ll tell ya. Every source of money does its own part to make up the final figure the Sox’s see. For example, it is impossable to sit at home and watch the game with out seeing endorsers scattered across the park. (Bank of America, Budweiser, Stop and Shop to name a few) These companies have an agreement with the Soxs to advertise their company name in a highly populated areana. To think if i started my own small business and got to advertise at Fenway behind home plate my head would spin with all the business i got. Seccondly, Fenway Enterprises, a group that aims to promote the park all year round. About 150,000 visitors tour Fenway year round at $12. Concerts and shows have also been introduced to Fenway. Also in a few years, Fenway Enterprises is going to land the NHL’s Winter Classic and host a Bruins’ game, In Fenway Park. Third, the tickets produce a majority of the sales revenue that really boost the income. (Not to mention the 8 bucks a beer and 10 dollar sausages)

By: trosario01

trosario01 — Wed, 12 Aug 2009 22:35:35 +0000

According to the research i did i found out that NASCAR is their most publicized venture, but FSG has also helped the sports marketing efforts of other companies, including Dunkin’ Donuts, Lumber Liquidators, Xerox, Verizon Wireless and Stop & Shop. Even with their revenue horizons stretching beyond the baseball diamond, FSG has not forgotten about the sport and were part of an investment group that purchased Minor League Baseball’s Salem Avalanche in 2007.
Still a company in their early stages of life, FSG has been a model of success, which helped it land a lucrative deal to sell online advertisements for Major League Baseball. The move, in essence, means that the Boston Red Sox make money from each MLB team, including the “evil empire” Yankees.

By: aangel

aangel — Tue, 11 Aug 2009 05:51:06 +0000

The Red Sox gain their revenue by a number of different ways. One way in which revenue is broughten is by watching the visiting team practice. Since 2007, fans have been watching the visiting team take their pregame swings from the center field warning track. A group of 20 people can field balls and enjoy other perks for $10,000 and for $12,000 when the Yankees are in town.

Another way is through Fenway Enterprises which was started in 2003. This group aims to promote the facilty 365 days a year. More than 150,000 visitors tour Fenway year round at $12 each for adults. Concerts have also been introduced to Fenway. Also in a few years, Fenway Enterprises hopes to land the NHL’s Winter Classic and host a Bruins’ game.

“Since John Henry, Tom Werner, Larry Lucchino and others in the ownership group bid $700 million for the Red Sox, Fenway Park and an 80 percent stake in New England Sports Network – an offer approved by Major League Baseball in 2002 – more than $100 million has been poured into Fenway. Its seating capacity has jumped about 10 percent, with a few hundred more seats down the right field line contemplated for 2009. ”
(http://www.msnbc.msn.com/id/26628148/#storyContinued)

Seating has also been added for more people to fit into this small stadium. Where the netting once hung on the Green Monster, there are now 269 seats and a number of standing room spots. This could be seen as the best deal in baseball for $30 a countertop is supplied for beer, there is no upper deak overhang blocking the view and the position is perfect for batting-practice homers.

Besides the increased capacity, the park holds about 37,400 people for nght games and holds 36,984 people for day games, and a high average ticket price of $48 a seat, Fenway set a record for the most consecutive sellouts with 456.

The value of the Red Sox which is officially owned by New England Sports Ventures has lept over the past six years. At the start of the season, Forbes estimated the franchise to be worth $816 million which is the third highest in baseball.

“”From a revenue perspective, it’s invaluable,” said Kennedy (executive vice president/chief sales and marketing officer, and other Red Sox executives). “We’re on national television 20 times a year because of the team. We can build the Red Sox brand.” Forbes pegged the 2004 playoff run as $30 million in additional revenue.”

All in all, the revenue comes from a number of different places despite the small stadium.

By: apippy01

apippy01 — Mon, 10 Aug 2009 20:02:35 +0000

When it comes to marketing and increasing revenue, only a few teams can match what the Boston Red Sox have been able to accomplish in only a few short years. Since the team was purchased by a group led by principal owner John Henry, the Red Sox have won two World Series titles and watched as its brand has rapidly grown internationally. This purchase included the smallest and oldest ballpark in the majors, Fenway Park, and an 80% share of the New England Sports Network (NESN).

Much of the Red Sox revenue, like many other franchises in pro sports, comes from their ticket sales. The Red Sox also make money through concessions, Fenway tours, merchandise, and meet-and-greets. The organization has done better than anyone at that having sold out every game since 2003. To increase revenue in that area they have raised their ticket prices almost annually, but fans don’t seem to mind because they see a winner on the field and know that the Red Sox play in the league’s smallest ballpark (only seating about 37,000).